When you purchase the Account Audit, you will also receive a report that includes:

1. Demographic Analysis: Understand your target audience better, considering age, income, parenting status, and gender.
2. Audience Strategy: Explore creative audience options aligned with user online behavior.
3. Client Messaging: Identify primary calls to action and messages for effective communication.

Google Ads Specifics:

1. KPI Focus: Define the client’s essential Key Performance Indicators—be it sales, calls, form fills, or demos.
2. Data Integration: Utilize Google Search Console and Google Analytics for comprehensive insights.
3. CRM Utilization: Explore CRM integration possibilities and leverage customer match lists.
4. Conversion Optimization: Implement Google Analytics goals and assess the need for goal imports.

Account Audit Checklist:

1. Settings Review: Ensure accuracy in account and campaign settings.
2. Recommendations Application: Evaluate and apply relevant Google recommendations.
3. Asset Optimization: Fine-tune ad extensions and ensure relevance to ads and landing pages.
4. Exclusions: Implement Display and PMax exclusions for enhanced targeting.
5. Location Check: Verify proper geographic targeting to avoid wasted ad spend.
6. Linking Assurance: Confirm correct linking of Google Ads accounts with Google Analytics, YouTube, Search Console, Google Business, CRM, etc.
7. G4 Audience Collaboration: Leverage G4 audiences for advanced tracking and optimization.
8. Campaign Review: Pause or reallocate budget for underperforming campaigns, groups, or ads.
9. Content Exclusions: Block ads from displaying on irrelevant or inappropriate sites with content exclusions.
10. Conversion Data Import: Enhance campaign tracking and optimization by importing conversion data.
11. Negative Keywords: Add negative keywords to exclude irrelevant search terms and prevent unwanted clicks.
12. Scripts and Rules Check: Ensure scripts and rules are functioning correctly.
13. MOM Comparison: Analyze month-over-month stats and adjust strategies accordingly.
14. Day Parting Analysis: Optimize ad schedules based on conversion data and performance.
15. Bid Strategy Examination: Assess bidding strategy, adjusting for mobile or other relevant factors.
16. Demographic Insights: Check and refine demographics targeting for improved relevance.
17. Tag Manager Inspection: Verify Google Tag Manager setup for accurate conversion tracking.

Why Choose Our Audit? Our audit offers an expert examination of your Google Ads account, providing actionable insights for optimization. Whether you prefer hands-on management or need expert assistance, our audit service is tailored to suit your needs. Don’t just run campaigns; run successful, optimized campaigns with our Google Ads Account Audit Service!