What is included in the Download Bundle?
When you purchase the book, you will also receive the instant actionable Download Bundle FREE, which includes:
Excellent Google Looker Client Dashboard
This powerful dashboard enables clients to track key metrics, assess the success of their advertising campaigns, and gain valuable insights into customer behavior. With its user-friendly interface and helps to make data-driven decisions with ease. Say goodbye to complex data analysis and welcome a simplified, yet sophisticated, approach to understanding your business's performance like never before.
Agencies: Clone this dashboard for each client and use it for every meeting.
Country / State Exclusion List
A comprehensive list of countries and states that you can exclude from your ad campaigns based on factors such as low conversion rates, high click fraud rates, and more. Simple copy and paste lists to block states and countries ensuring you spend go to those who matter most. Outside of target location is the #1 issue found in every PPC audit. Seven quick copy lists for the most common exclusions.
Display & PMax Content Exclusions Lists
An extensive list of 70,000+ placements that are commonly known to be wasteful or unproductive for advertising, such as parked domains, error pages, and other low-quality games, websites and videos.
Common Negative Keyword List
A list of common negative keywords that you can use to exclude irrelevant traffic and improve the relevance and effectiveness of your ad campaigns.
Responsive Search, Display and PMax Ad Templates
Covering each entry field with visual examples and supporting all asset types. This powerful resource ensures your PPC campaigns are optimized for success across various platforms and formats.
Agencies: Your clients will thank you with this visual and simple dat entry tool. Clone for each client and client campaign.
Helpful Bard/ChatGPT PPC Prompts
A set of great queries to get quick and useful advice from Bard/ChatGPT. You will use these often.
Weekly To-Do Checklist
A checklist of 11 tasks that you should perform on a weekly basis to keep your ad campaigns optimized and running smoothly.
Monthly To-Do Checklist
A checklist of 15 tasks that you should perform on a monthly basis to stay on top of your ad campaigns and achieve your advertising goals.
New Account & Existing Account Audit Checklists
Comprehensive checklists that you can use to audit your Google Ads account, identify areas for improvement, and optimize your ad campaigns for better results.
Agencies: Use these to win new clients and ensure that new accounts start on a good foot.
Search & Display Optimization Checklists
Similar to the weekly and monthly checklists and account audits only more in-depth detail.
Brand Campaign Template
Often overlooked: A step-by-step guidance for executing you brand campaign successfully.
Google Tag Manager Conversions List, Walkthrough & Import File
Facilitates quick conversion tracking implementation and optimization. The conversion template provides a pre-designed structure for users to include all necessary data points in their import.
and Much More.